​​​​Get New Customers

Get new customers and have them pay for the ads you use to reach them

Our customer acquisition services are designed for business owners in serious need of new, high-value customers.

  • Are you spending hours on social media 'marketing' but still uncertain when your next customer will appear?
  • Are you struggling to justify marketing expenditure because you're unsure when the sales results will materialise?
  • Are you driving your sales team as hard as you can but not confident they can fill your pipeline with leads?
  • Are you urgently in need of additional sales to keep your business afloat?

Do you urgently need new customers for your business?

John Conrad Lee - Waymaker Asia

Hi, my name is John and I'm a Singaporean business leader who's built more than 10 successful companies over the past 20 years. These include some of the world's largest public-listed companies, as well as more than five different startups in Singapore.

Today, I draw from over 20 years of success to help business owners systematically acquire new customers using proven digital marketing systems and strategies, and because I'm a cashflow-conscious business owner our systems are designed so that if you choose, you'll only need to pay for marketing from your sales proceeds.

You can get customers on-demand and only pay for marketing from the sales you generate.

That may sound incredible, but it's much easier than you think.

This is what you should be experiencing as a business owner:


You know the exact cost to acquire each customer. You're certain how much sales each marketing dollar you invest will generate


You decide how many customers you want to have each day. You can turn up, turn down or turn off the flow of customer leads, any day of the week.


You focus your sales team on closing the sales leads that flow in your door. They'll stop blindly hunting for opportunities in the market.


You free yourself from energy-sapping 'marketing' on social media. You spend your time building your business and creating value for your customers.


You choose to pay for your marketing investments from your sales revenue. Your new customers pay for the ads you used to reach them!

Our customer acquisition system is based on well-researched, scientific marketing analytics. More importantly, it works for many B2C and B2B companies and is benefitting real companies right now.

Those who understand its power are shocked at how much value it delivers.

Harvesting fruit from 20 years of seed planting.

Customer Acquisition Singapore

My career started more than 20 years ago when I was placed in charge of sales and marketing in a succession of multinational companies. You'll recognise these names: McDonald's Corp (American), Siemens (German), GlaxoSmithKline (British), and Transitions Optical (American).

These global companies have regional offices overseeing all of Asia. In the first decade of my working life, I progressed to head up the Asian commercial divisions in these global enterprises. During that time, each of these companies became the No. 1 leader in their industry. I became an expert in the strategies used by the big boys to win and protect their market share.

My first foray into startups was co-founding a consumer business in the automotive industry. Those were some of the toughest days of my life.

Building a brand and a business from scratch, winning one customer at a time, hands-on, face-to-face, was markedly different from directing sales and marketing strategy in Fortune 500 companies.

Even as a bootstrapping startup, we invested heavily in digital marketing. I crafted our portfolio of brands, wrote hundreds of pages of content, edited countless photos, and built our digital presence and a customer acquisition funnel.

It's been 10 years since, and today we're among the most recognised and respected brands in our market niche. This success has been built on a steady flow of new customers, day after day.

In subsequent years, I led sales and marketing in 4 other startups - two in FinTech, one in industrial robotics, and one providing loyalty solutions to banks, public companies and government agencies.

I've hustled for sales, wrote endless pages of marketing copy, and fought off web virus attacks.

Over the past 20 years I've learnt the EXACT STEPS to secure high value customers in the CHEAPEST and FASTEST manner. ​

And I'm prepared to share everything I know with you.

Hand-built, battle-proven and still working for real-world businesses in Singapore.

In 2019, one of the start-ups I co-built was acquired by a public-listed company for our customer base and the dominant market position we had. This exit gave me the time to start helping companies in Singapore who needed new customers.

This is what Shawn, a co-founder of TES Capital Investments Pte Ltd in Singapore, has to say:

Waymaker Consulting Singapore

Shawn Moh


TES Capital

"John created the strategic marketing plan and was personally responsible for the entire go to market execution of our global business launch. 

John brought invaluable insights and research to the business owners. He conducted thorough analysis of business plans and formulated precise, customized strategies to move the business forward. He was superb in lead generation which is the lifeblood of any business.

Throughout all my interactions with John, he proved himself to be very professional and knowledgeable, yet humble. He was a great listener, ensuring he stayed updated on the operational challenges and details of the business, which allowed us to effectively brainstorm and formulate strategies.

I would unreservedly recommend John to anyone looking for a business advisor, partner and leader."

Today, I urge you not to delegate the most important part of your business (getting customers) to anyone who has never worked full-time in a sales or marketing, much less been responsible for the survival of a company.

I've spent well over 10,000 hands-on hours building digital marketing tools to acquire customers for my own companies. Today, as we speak, these systems still bring in customer leads without fail, day after day, 24/7.

Why take risks with your business when you can have a PROVEN system to acquire REAL customers, built by a veteran Singaporean business owner?

Proven for businesses that need high-value customers.

Waymaker Loyalty Design

Our system works best if your customers have a high lifetime value. That means they'll spend more with you as time passes. Over time, they'll spend thousands of dollars on your products and services.

For example, Shawn from TES sells investment products to wealthy investors. His customers have a high lifetime value because many choose to buy multiple products, several times a year.

We bring in several million dollars worth of NEW customers every year.

Our system is designed to get customers for companies providing:

  • Corporate and legal services - accountant, auditor, lawyer...
  • Business services - outsourced services, HR solutions, IT services, business intelligence and analytics, office supplies, business continuity planning, debt recovery...
  • Professional training - leadership development, teambuilding, specialised training...
  • Education - private schools, tuition centres, 1-1 coaching...
  • Medical and healthcare services - doctors, chiropractors, physiotherapists, therapeutic specialists...
  • Pharmaceutical and health products
  • Beauty and wellness services - spas, hair and aesthetic treatments...
  • Fitness and sports - coaching, gyms, sporting apparel and products...
  • Financial services provider - investment advisor, portfolio manager...
  • Property services - aircon maintenance, interior design, landscape services...
  • Consumer products and services - anything of above-average value...

Start getting customers today, and only pay for your marketing investments out of your sales revenue

Because our systems are so successful, we've made it an option for you to pay for your advertising costs through instalments, out of the sales you generate.

That means your new customers will PAY ALL of the costs it took to acquire them!

You need a simple, proven system to bring in new customers, every single day. My system works, and I'll be happy to share it with you.

If your business needs new customers to survive, there's no time to waste. Get started now.

If you're serious about growing your business, click the button below to connect with me by WhatsApp and I'll show you how we do it.

John Conrad Lee
Entrepreneur, business owner and customer acquisition specialist

Get new customers.
Keep the ones you have.